Learn about our mission to create a thriving community of skilled professionals transforming the world of ecommerce.
FOUNDER & CEO
With nearly two decades of experience in software development and innovation, Alejandro has built a remarkable career transforming complex technical challenges into user-friendly solutions.
Beginning as a software developer and progressing through roles in business intelligence and development team leadership, he found his true calling in entrepreneurship, founding multiple successful technology companies including Sur 3D and Customily. His expertise in product customization and ecommerce has been recognized through numerous innovation awards, including the National Innovation Award from Uruguay's ANII and being named an Innovator under 35 by IT Technology Review.
A graduate of Universidad ORT Uruguay with a Bachelor's in Systems Engineering and an Entrepreneurship Diploma from UC Berkeley's Haas School of Business, Alejandro combines deep technical knowledge with proven business expertise to lead the next generation of ecommerce innovation.
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